Sep
5

The error in banner advertising

I’m switched off to banner ads. I haven’t configured my browser to block the ads, I mean I just know where on the page they are likely to be and I sub-consciously ignore them. Even when you get the overlay type adverts my eye and brain is looking for a white cross in a black circle to get rid of it. Lot’s of website rely on advert clicks for revenue and though I have no problem with banner advertising I just wonder if we need to re-think how adverts are delivered.


Sep
4

Better button bevels

The ‘out-of-the-box’ Photoshop Bevel and Emboss tool is ok but it needs to be tweaked to create bevels that don’t look heavy and ugly. Using Illustrator and it’s Mesh tool to create bevels can give you greater control and produce more pleasing results.

Better Button Bevels


Aug
30

Better car brake lights

A recent incident whilst driving on the motorway got me thinking about the current design of car brake lights. Most cars work in the same way i.e. you push the brake pedal and the brake lights come on. It doesn’t matter what speed your doing or how much pressure you put on the brake pedal it’s still the same illuminated warning.

If you are driving at speed and the car in front brakes heavily the only indicator (apart from the brake lights) is that car getting closer to you much quicker. When the car in front brakes lightly there is less of a problem but as mentioned earlier there is only one type of illuminated warning. Obviously keeping a safe distance should allow you enough time to brake safely but the reality is that people don’t drive within the safe stopping zone. I think a slight tweak to current brake lights could help warn people of heavy braking:

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  • Light brake pressure when mobile would show solid illuminated brake lights
  • Light or heavy brake pressure when stationary would show solid illuminated brake lights
  • Heavy braking when mobile would show strobe brake lights

Aug
26

Visualizing what I do

I watched David McCandless sparring with Neville Brody on Newsnight a couple of weeks ago and followed it up by watching a good talk on The beauty of data visualization by David McCandless:

I was so inspired by the TED talk that I put together my own visual interpretation of my technical and design skills. I’ll let you tell me if I’ve been successful or not.

Design, Technical and Software skills information graphic
Click for a bigger graphic.


Aug
16

A day of User Interface Design

I’m surrounded by user interface design. From the moment I wake up I’m faced with some simple and some more complex interface designs that somehow I manage to work out. Someone, somewhere has thought about these designs and it’s been their sole purpose to make the experience easy to understand, easy to do and easy to remember.

Car Dashboard


About me

Mark CosseyMy name is Mark Cossey and I am a Graphic and Web Designer who designs (and builds) websites, logos and printed promotional material.

I help to develop brands by creating visual styles that reflect your business and engage your customers.

My approach is to produce clean and easy to understand designs of a high quality that stand out from the crowd.

Lets talk about your project.

Email me: mark@burning.me

Call me: 01273 230613

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