What’s wrong with this poster?
Saturday 1 January 2011My route to the office takes me underneath a railway viaduct and I pass the same advertising billboard everyday. There are a number of billboards just underneath the viaduct and the space gets bought up by smaller local businesses and the larger national corporates. The quality of the posters is generally pretty good and the environment has been been considered.
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First post on Smashing Magazine
Wednesday 22 December 2010I’ve been reading Smashing Magazine for a few years and it’s normally my first stop for an interesting online read. In case you didn’t know Smashing Magazine was voted best blog of 2010 by .net magazine so imagine how chuffed I was when they published an article I submitted a few weeks ago.
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The future of online banner advertising
Saturday 6 November 2010After writing The error in advertising I’ve been thinking about what the future holds for the humble web banner advertisement. The likes of Google AdWords and Facebook Advertising deliver ads to the user based on ‘interest’. i.e. adverts relating to their Google searches, or Facebook ‘liked’ pages etc. While sites like BSA aggregate signed up websites with ad content relating to the site they appear on.
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Neue Haas Grotesk
Sunday 17 October 2010I finally got round to watching Gary Hustwit‘s movie Helvetica this weekend. If you haven’t seen it yet it really is worth a watch.
A part of the movie that stood out for me was when David Carson was looking at words printed black on white (using Helvetica of course) onto A4 bits of paper that were stuck onto a board. David criticised the font and made the point that the use of font didn’t relate to the word that was written.
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The user journey – make it short and make it easy
Tuesday 12 October 2010There is an area of grass opposite my house and a section has become worn away due to people walking across it. I’ve watched people take that route and I must admit I’ve done it myself when I’ve been in a hurry. It’s simply quicker and easier for me to walk across the grass than it is to take the intended route and walk around.
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