Hidden costs of using off the shelf template web designs

I rummaged around in the cupboard under my sink the other day to look for the window cleaner. I had a vague memory of what the spray container looked like and I knew it had a blue spray trigger lid. I found what I thought was the spray, grabbed it and sprayed the windows. I soon discovered that what I had actually found was a kitchen surface cleaner and on further investigation noticed that the containers for the window cleaner and the surface cleaner was exactly the same – apart from the label.

Dettol surface spray and Windolene in the same packaging


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Am I a good designer?

I’ve been asking myself that question a lot recently. I still don’t know the answer.

I started my first design job back in 1997, as a design assistant in an in-house design department of a national chain of English language schools. It wasn’t easy but the skills I picked up in that job have been incredibly valuable and aspects of which have stuck with me.

Don't just stand there


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Magazine adverts from 1981 compared to 2010

I picked up a copy of a souvenir edition of Woman’s Own from 1981 which celebrated the marriage of Charles and Diana and I found it quite interesting looking at the adverts from that period. I don’t make a habit of buying these sorts of magazines (honest) but I decided to get hold of a recent copy of Women’s Own and compare the two.

Woman's Own magazine cover 1981


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Branding identity for Rachel Russell, London Based Personal Trainer

Branding Identity - Rachel Russell

Just finished some branding and identity for London based personal trainer Rachel Russell. Rachel wanted a look that was memorable and appealing to her target audience. She also wanted to stand out in a very competitive market in London. Website re-design coming soon.


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Making the most of your domain

From time to time I come across businesses who have gone to effort of arranging a domain name and setting up a website for their company but fail to make the most of that domain by using it for their email too. Tradesman are often guilty of this and I regularly see sign written vans with nice logo designs and branding, clear services, telephone number and website but then an obscure hotmail or gmail address as the main online contact.
Trade van using hotmail email address


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