Posts Tagged ‘ branding ’

You the brand

Monday, January 17th, 2011

Remember when Stuart Baggs referred to himself as ‘the brand’ in the last season of The Apprentice? We are all guilty of being a bit like Stuart either individually or with our businesses and the problem is not really understanding what your brand is or even worse thinking you understand it but everyone else having a different idea. The best description of what a brand is “it’s what people say about you when you’re not in the room“. Stuart’s idea of his brand was hi flying, super cool businessman, yet our idea was that he was a knob.

Stuart Baggs The Brand

What’s wrong with this poster?

Saturday, January 1st, 2011

My route to the office takes me underneath a railway viaduct and I pass the same advertising billboard everyday. There are a number of billboards just underneath the viaduct and the space gets bought up by smaller local businesses and the larger national corporates. The quality of the posters is generally pretty good and the environment has been been considered.

What's wrong with this poster?

Branding identity for Rachel Russell, London Based Personal Trainer

Wednesday, July 14th, 2010

Branding Identity - Rachel Russell

Just finished some branding and identity for London based personal trainer Rachel Russell. Rachel wanted a look that was memorable and appealing to her target audience. She also wanted to stand out in a very competitive market in London. Website re-design coming soon.

Making the most of your domain

Sunday, July 11th, 2010

From time to time I come across businesses who have gone to effort of arranging a domain name and setting up a website for their company but fail to make the most of that domain by using it for their email too. Tradesman are often guilty of this and I regularly see sign written vans with nice logo designs and branding, clear services, telephone number and website but then an obscure hotmail or gmail address as the main online contact.
Trade van using hotmail email address

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