I designed a logo for a client recently and I thought the idea I came up with was great. The design ticked all the right boxes (or so I thought) but what excited me most about it was it’s versatility. I could see parts of the logo that would really develop the clients visual identity and I felt it would work well across many mediums. The logo worked well big, small, reversed and in full colour. The icon used in the logo could be used on it’s own to enhance branding and create something which I felt was a modern and forward thinking design.
